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Aamina Mughal

Résumé

Aamina Mughal

aamina.net/contactHouston, Texas

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Profile

Business student at Houston Community College building a portfolio in process-focused business analysis, consumer insights, visual communication, and project coordination. Strengths in research, source validation, analytical reasoning, writing, and presentation design, with hands-on experience building an original multi-source analysis dataset and turning findings into clear business-style narratives and visuals.

Education

Houston Community College

Associate of Arts in Business — In progress

O-Levels: English (A*), Business (A), ICT (A), Accounting (A), Mathematics (B)

Relevant coursework: BUSI 1301, ECON 2302, EDUC 1300

Projects

Media Attention & High-Profile Crime Case Popularity Analysis

Independent research and analysis project, 2026 · Dataset v1.0 frozen · Power BI visualization in progress

  • Built the dataset from scratch rather than downloading a finished one.
  • Maintained a separate source workbook holding URLs, collection dates, platform metrics, selection rules, and limitations.
  • Created consistent Case IDs and standardized date formats so the sheets could be compared to each other.
  • Normalized platform-level metrics and created a weighted cross-platform popularity score.
  • Built a Media Triggers table linking documented real-world events to the related metrics.
  • Revised the original assumptions when the source data did not support them, instead of forcing the data toward the expected conclusion.

Starbucks vs. Dunkin Competitor Analysis

Business analysis project · Initial presentation developed · Extended case study in progress

  • Compared the two brands across each dimension above to identify meaningful differences rather than surface ones.
  • Developed a business presentation summarizing the findings and a growth recommendation.
  • Combined research, analytical reasoning, and visual communication in a single deliverable.

Skills

Business and analysis
Business research, Competitor analysis, Data sourcing and source validation, Analytical reasoning, Data interpretation, Presentation development, Emerging process-analysis skills
Communication
Writing, Business communication, Explaining complex ideas, Presentation storytelling, Executive-style summaries
Data and productivity
Microsoft Excel and formulas, Word, PowerPoint, Microsoft Power BI (developing)
Creative and visual
Canva, Affinity Designer, Graphic design, Visual hierarchy, Presentation design

Certifications and learning

  • Google Digital Marketing & E-Commerce coursework — 5 courses completed
  • Udemy Full 25-in-One Digital Marketing Certificate
  • Microsoft PL-900 coursework — in progress
  • Microsoft Power BI — foundational self-study through portfolio projects

Creative work and recognition

  • 3rd place, GEMA Short Story Writing Competition
  • Graphic design portfolio: 16 completed projects (Canva, Affinity Designer)
  • Full-length novel in progress

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