Projects
Each case study says what is finished, what is still being built, and what the evidence cannot support. Where a figure or a chart is not published here, it is because it has not been prepared for a public audience yet.
An independent study of why online attention concentrates on some high-profile crime cases and not others, built on an original multi-source dataset covering 11 cases.
Read the case study — Media Attention & High-Profile Crime Case Popularity Analysis
A comparison of two major consumer coffee brands across pricing, customer appeal, positioning, product focus, and marketing, presented as a business presentation with a growth recommendation.
Read the case study — Starbucks vs. Dunkin Competitor Analysis
A third project is the one I most want to add: an analysis with a real stakeholder and a process to improve. When that exists, it will appear here.